David is a partner in pointfourone LLP and an experienced sports consultant.


Previously David was Chief Executive of UK Athletics Ltd, the governing body for athletics in the UK.  He took the organisation from a failing organisation to the most commercially successful athletics governing body in the world.


David was a middle and long distance runner, competing in three Olympic Games and was the World record holder for the 5,000 metres for many years.


David is Chair of Parkrun UK Ltd and was High Sheriff for West Midlands in 2022/23.


He received the OBE in 1998 for services to British sport.